The neon sign outside this former steward's house in a 1,000-acre deer park 'pretty much sets the tone for what to expect in this unique and interesting pub' which combines 'unusual, captivating artwork' with 'a real pub where locals come to play pool and chat', say inspectors.

One of the UK's most unusual B&Bs, this windmill on the old quay in reed beds beside the River Glaven has bedrooms of great character in the mill itself, with more contemporary accommodation in outbuildings.

In a swath of green countryside, Pip and Jonathan Barber's chic B&B looks over the village towards the Norfolk coast.

A watermill in meadowland is run as a hotel with rustic-chic and contemporary bedrooms, by chef/patron Lee Bye, whose exciting dishes can be enjoyed in the oak-beamed restaurant among the mill's workings.

Highly idiosyncratic and seriously fun, this hotel features bedrooms themed on the Georgian Grand Tour and Victorian global gallivanting.

At this Grade I listed Georgian House of Assemblies, where glamorous event spaces drip with chandeliers, you'll find a restaurant, cookery school, and 15 spacious bedrooms, styled with pizzazz and a sense of fun, several with their own garden or lounge.

With just one guest bedroom – or Royal Chamber – at the top of a Norman castle keep, this is surely the most romantic B&B in the Guide, and a memorable wedding-night retreat.

Since the arrival, in 2023, of chef-patron Gareth Rayner at this gastropub just inland from the North Norfolk Coast, this dog-friendly gastropub with character bedrooms has been garnering awards for creative cooking.